Budgets

Hit spend targets

with confidence

PPC budget management with tracking,

forecasts, and automation

The budget management tools in Adalysis have given us far better control over clients' budgets. Staying within a client’s budget was stressful at times, but now it’s straightforward with automated alerts that notify us when spending is either above or below the target.

This is one of the best features of the Adalysis tool. Once you input the budget, you can sit back and relax, as it automatically manages the task without any manual intervention. Additionally, there are numerous sub-options available to cover every scenario you might need.

We particularly enjoy using the budget pacing feature. It allows us to understand on a monthly basis whether any of our accounts will be limited by budget. We can also see if some accounts have a way too high budget compared to what is needed. We tested and figured out that Google would do their best to spend as much as possible of the allocated budget, even when there are tight targets in place. Using the budget pacing tool has allowed us to save on wasted advertisement costs.

Adalysis provides us with in-depth insights into the performance of individual campaigns and helps us to allocate the budget more efficiently. We can control budget allocation, utilization and distribution individually and based on rules. We receive good forecasts and scaling potentials reported directly.

Managing PPC budgets is tough. It’s hard to keep spending under control, prioritize the right campaigns, and know if increasing the budget will actually pay off. Don’t even think about the endless spreadsheets and manual data crunching you’ll need.

This is where we can help. Adalysis is your PPC copilot, helping you automate and streamline your workflow. We offer a comprehensive toolkit of PPC budget management tools. Find out how it can help you scale your PPC performance, not your workload.

Stay in control with budget tracking

Adalysis tracks pacing in real-time and projects future spend based on your chosen settings. This means you can hit your spend targets with confidence, making over- and underspending a thing of the past. Smart automation means no spreadsheets or manual checks.

Set your budgets at the account or campaign level
View cumulative and daily forecasts across all your accounts and per campaign
Forecasts are based on account history, seasonality, ad schedule, and recent budget changes
Set up budget splits for individual campaigns and budget groups
Use custom budgets to easily manage time-limited promotions

Activate your budget copilot

Automate repetitive tasks to make your workflow less complex. Let your copilot alert you to crucial issues, and ditch the manual checks. Stay in control and adapt easily to changes in volume, cycle, season, and search demand.

Get alerts when ad spend hits a defined threshold
Pause and restart campaigns automatically based on thresholds and cycles
Automate daily budget adjustments to hit your targets
Automatically roll over/underspend from one cycle to the next

Spot opportunities to boost spend

Need to know where you can invest in your campaigns? We’ve got you covered. Quickly identify budget-capped campaigns and the potential impact of allocating more ad spend.

View data on lost impression share due to budget
See the performance boost potential for any budget
Use accurate forecasts to make informed decisions
Easily move excess budget to your best-performing campaigns

Ditch the spreadsheets and manual budget calculations

Win back time with intuitive dashboards and automated analysis. With Adalysis, you have the data and insights you need at your fingertips.

Adjust your campaigns based on current spend to make sure you hit, but don’t exceed, your target budget
Make data-backed decisions when allocating your budget across campaigns
Share your insights without hours of data crunching