Take your PPC automation
to the next level
Intuitive tools with a focus on productivity,
control and accuracy.
Optimize
Being data-driven doesn’t have to mean spending hours in spreadsheets. Adalysis analyzes your accounts, so you can cut maintenance time to just minutes a week. Remove wasted spend across keywords, search terms, locations, networks, and placements.
With clear, prioritized insights, you can validate your strategy and uncover issues you may have missed. Identify your best growth opportunities faster, without digging through raw data.
Automate
Automation doesn’t mean giving up control. Adalysis lets you set clear rules, then applies them across your accounts 24/7.
With automated checks and actions running in the background, your campaigns keep optimizing even when you’re offline. You get more done in less time, hit targets faster, and reduce manual work without relying on constant oversight.
Performance alerts
It’s time to make PPC management less complex. Get notified when performance changes unexpectedly, with alerts for fluctuations or threshold breaches across any metric. Daily monitoring helps you stay on top of every campaign without constant manual checks.
Spot irregularities before they become problems and uncover opportunities to reduce waste and increase conversions. When performance shifts, identify the root cause in seconds, so you can act fast and with confidence.
Budget management
Seven budget tools — one platform
- Projections: future spend projection taking into account all variables, including recent budget changes.
- Boost opportunities: overview of incremental performance boost for every campaign.
- Budget split: efficient allocation of an account budget across campaigns.
- Daily automation: automatic daily budget adjustments to achieve your target.
- Rollover: allocation of overspent from one cycle to the next.
- Pacing: prevention of over-spending or under-spending with real-time tracking.
- Campaign control: enable/pause campaigns based on pacing and budget cycle.
40+ PPC management
tools
on one platform
Performance Max
- All the heavy lifting on your PMax search terms done for you.
- Full audit of your PMax asset groups structure and performance.
- Best practices highlighted to boost your PMax ROI.
- Regular audits reveal where you need to improve your PMax.
Quality score
- See Quality Score distribution and history at all levels.
- View a breakdown of the contribution of each Quality Score subfactor.
- Get a prioritized to-do list of areas that need fixing.
- Analyze your quality score in multiple dimensions.
Ad testing
- Get all of your ads tested without lifting a finger. No manual setup required.
- Test six main metrics to identify the real loser ads.
- Put your ad testing on auto-pilot with automatic replacement of loser ads.
Campaign creation
- Create hundreds of campaigns in seconds from data in uploaded files.
- Access a complete suite of various intelligent ad creation tools.
- Leverage time-saving SKAG building tools.
Bidding
- Never be in the dark again about the effect of changing a bidding strategy, a bid or a bid adjustment.
- Full analysis of the impact of bidding changes.
- Bid suggestions and recommendations based on your settings.
- Automated actions to adjust your bids based on your goals.
- View hourly heatmaps for ad schedules bidding decisions.
Visualization
- Heatmaps and visual charts to make conclusions fast
- Root-cause analysis of changes
- Uncover performance dependencies in new light of crunched data.
Reports
- Access 50+ prebuilt templates
- Slice and dice by multiple dimensions
- White-label reports with your own branding
- Set your monthly reporting routine on autopilot
Tools and much more
- The largest set of tools available today to create, optimize, and monitor highly profitable campaigns.
- Build ads quickly at scale with AI suggestions.
- Build campaigns from scratch from external data.
- RSA asset management tools.
- Keywords, search terms and n-gram tools.
- Display placements exclusions and targeting tools.
