Save time with our PPC
optimization tools
Scale your PPC performance, not your workload
Action all optimization work within Adalysis-no need to switch to
Google Ads. Adalysis offers over 40 PPC optimization tools, including:
Ads
From AI-powered ad copy to our RSA asset manager
Keywords
Get valuable insights, without the spreadsheets
Budgets
Control your spend and find opportunities to scale
Quality scores
Get the insights you need with aggregate data
Bid adjustments
Target your most valuable audience segments with precision
Placements
Stay in control of where your ads are shown
Ads optimization
Adalysis offers comprehensive analysis and tracking to help you make data-driven decisions. You can analyze ads at different levels for text and image formats. Here are some of the innovative ads optimization features from Adalysis:
- Built-in generative AI suggests ad groups, keywords and copy, without manual prompting
- The RSA asset manager brings together aggregate performance data and bulk actions in one convenient place
- A/B testing features make it easy to spot the winning and losing ads, because they track all changes and variables
- Drive performance
- Get the insights you need
- Ditch the spreadsheets
Keyword optimization
Manage negative list conflicts at scale. Get valuable search term insights to spot new opportunities. Analyze which search terms your ads are showing for and block the ones that aren’t relevant. You can do all this without spreadsheets, and get real-time alerts for better efficiency.
- Find duplicate keyword and control which keyword triggers an ad
- Find duplicate search terms and avoid cannibalization
- Use n-grams to dig deep into query patterns for more detailed insights
- Streamline routine work
- Avoid wasted spend
- Prioritize growth
Budget optimization
Gain a clear view of budget pacing and run rates. Find opportunities to scale your campaigns with boost alerts and projections. Track, test and optimize without switching to spreadsheets or Google Ads. Switch easily from big picture strategy to deep dive with the right data at your fingertips:
- Get target spend and budget boost alerts
- Understand the impact of each change with comparisons and projections
- Choose your level of automation with tracking and management options
- Ditch the spreadsheets
- Drive performance
- Get the insights you need
Quality score optimization
Tracking quality scores at the keyword level is time-consuming. That’s why Adalysis offers account-level quality scores to give you a quick overview. The scores are backed up by color-coded insights for each subfactor. Plus, you can streamline every step of your workflow with prioritized to-do lists and one-click actions.
- Account quality score for quick health checks
- Alerts for keywords with low quality scores
- Breakdown of actions for each quality score subfactor
- Prioritized to-do lists with quality score improvements
- Quality score histories for each keyword
- Ditch the spreadsheets
- Never miss an opportunity
- Make better decisions
Bid adjustment optimization
Target your most valuable audience segments with precision. Optimize your campaigns based on device type, demographics, time of day, and day of the week. This ensures your ads reach the right people at the right time. Our geo heatmap visualizes performance in different locations, helping you to adjust bids where needed. Make sure your budget is working hard to drive results with these tools:
- Automated bid adjustment suggestions
- Hourly heatmap for optimizing ad schedules
- Bid adjustment maps provide an overview and help evaluate the impact of changes
- Cross-campaign insights for well-informed decisions
- Save time
- Ditch the spreadsheets
- Drive performance
Adalysis offers more than just
PPC optimization tools
Our award-winning platform helps you save time, drive
performance and stay in control.
Dashboards, reports & data visualization
Spending long hours on reporting and preparing for meetings? Adalysis’s clear dashboards let you share insights straight from the interface. Set up automated monthly reporting based on 50+ templates or make your own. White labeling available for reports with your own branding.
Want more time to
focus
on the big
picture?
