BST Marketing streamlines PPC monitoring and saves  5+ hours a week

About BST Marketing

Business Solutions Today is an online marketing agency helping small businesses grow. They provide Google Ads, social media, and website services to 80+ clients.

Industry

Marketing

Location

Pennsylvania, USA

21-26 hours

Saved per month

Time and money saved

Through automated audits and daily monitoring

Brief

BST Marketing’s biggest concern was efficient daily monitoring. Manually looking for issues was far too time-consuming and added to their costs.

Monitoring monthly ad spend was also an issue, as they had to make frequent budget adjustments. This took up more valuable time and diluted their focus on strategy.

Find out how BST Marketing overcame their concerns with Adalysis. Spoiler alert: they saved themselves several days of work each month.

Approach

Auditing and alerts

Before switching to Adalysis, the team had to sift through each account. Now they have everything at their fingertips. Data, insights, and fixes are all in one place, which means no more switching between ad platforms and spreadsheets. Scheduled audits and instant alerts have also put an end to manual checks. This has saved BST Marketing time and money.

Budget

This is the first feature BST sets up for new clients. Adalysis notifies them when a budget is at 95% and pauses it at 100%. On the first day of the month, the campaigns are back on.

The team also saved time because they don’t need to go into client accounts during the month to make budget adjustments.

Keyword Grouper

BST Marketing’s top tip is the Keyword Grouper. This handy tool uses advanced algorithms to group keywords by theme or create SKAGs in seconds. You can choose a level of keyword similarity and whether to include or separate your keyword match types.

Impact