PPC at scale
PPC budget management
made simple
Leverage our seven budget tools to take control
of PPC spend
and performance
Seven budget tools — one platform
- Projections: future spend projection taking into account all variables including recent budget change.
- Boost opportunities: overview of incremental performance boost for every campaign.
- Budget split: efficient allocation of an account budget across campaigns.
- Daily automation: automatic daily budget adjustments to achieve your target.
- Rollover: allocation of over/underspend from one cycle to the next.
- Pacing: Prevention of over-spending or under-spending with real-time tracking.
- Campaign control: enable/pause campaigns based on pacing and budget cycle.
Take control of PPC spend
and performance
- Gain control of your budgets with real-time tracking, spend projections, alerts, campaign automation and reporting.
- Manage your budgets at all levels (account level, budget group level, individual campaign level) without having to use spreadsheets.
- Get up-to-date forecasts for cumulative as well as daily budget performance and targets.
- Keep spend on track for thousands of campaigns with easy-to-use dashboards and intelligent automation tools.
Pacing management has never been easier
- Prevent over-spending and under-spending with real-time budget tracking.
- View a pacing summary across all your accounts at multiple campaigns levels.
- Pause campaigns and re-enable them automatically based on pacing thresholds and cycles.
- Manage recurring monthly spend targets just as easily as limited-time promotions.
Ditch the spreadsheets and manual budget calculations
- Make data-backed decisions when allocating your budget across your campaigns.
- Use accurate predictions based on account history, seasonality, ad schedule and recent budget change.
- View the performance boost potential for any budget to achieve an optimum budget split across the campaigns.
- Adjust your campaigns based on current spend to ensure you hit, but don’t exceed, your target budget.
Run on auto-pilot for improved ROI
- Say goodbye to spreadsheets. Let our smart algorithms do all the heavy lifting for you.
- Manage thousands of client budgets with ease for different cycles and schedules.
- Adapt seamlessly to changing volumes, cycles, seasons and search demand.
- Using your thresholds, spending is kept on pace and campaign daily budget adjustments are made when needed. Over/underspend is moved from one cycle to the next.
