SMX Next is fast approaching, and best of all – it is free!

Brad will be speaking in the session: It takes two: Finding the balance between automation and creativity.

The session will cover:

• How does target vs max CPA/ROAS bidding really work? This is an expansion of our recent article on the subject.
• Working with RSAs.
• Using ChatGPT for ad creation.

Brad will also be hosting a roundtable called How will Google’s Search Generative Experience impact PPC marketing? This session takes a look at the new Google SGE and Bing ChatGPT experiences and how this might affect your paid search stats, management, and research.  These changes have the possibility of being the largest change to Google and Google Ads ever since Google AdWords launched over 20 years ago.