Stay ahead with 24/7 PPC
monitoring
Never miss an opportunity, never face a surprise
Our automatic monitoring does the hard work for
you, so your team can focus on more valuable tasks.
24/7 monitoring for critical issues
Never miss an important error again with instant email or Slack alerts. You can fix or automate issues directly in Adalysis. All alerts are clearly prioritized, so you always know where to invest your time. Critical alerts include:
- Billing issues
- Conversion tracking issues
- Disapproved ads, keywords, assets, or extensions
- Keyword conflicts that prevent ads from showing and more
- Stay in control
- No manual checks
- No unwelcome surprises
Performance monitoring fuels your growth
KPI monitoring is easy to set up with prebuilt performance monitors. Speed up your root cause analysis with visual insights. Automated and bulk actions make fixing issues fast. Easily monitor KPI trends based on your own criteria:
- Sudden increases in spend
- Significant drops in conversions or revenue
- Unexpected drops in search clicks
- Changes in search impressions
- Drive performance
- Ditch the spreadsheets
- Stay in control
Budget monitoring puts you in control
Stay on top of budget pacing with real-time tracking. Target budget alerts help you hit your budget every month (without exceeding it). It’s not just about limiting spend though: budget boost alerts flag opportunities to scale. Budget monitoring has never been easier with:
- Pacing summaries (cross-account and at the budget group/campaign level)
- Budget rollovers from one cycle to the next
- Cumulative and daily forecasts and more projections
- No more over/underspend
- Ditch the spreadsheets
In-depth checks uncover hidden opportunities
Stay in control of your campaigns, without tedious manual checks. Choose from 100+ prebuilt alerts or create your own custom alerts. Get PPC monitoring at any scale, with cross-client, cross-account, and cross-campaign data. Onboarding is fast and easy with tried-and-tested templates. Here are some examples from the extensive list of prebuilt alerts:
- User groups with a significantly higher CPA
- Ad groups without keywords or ads
- Disapproved ads or assets
- High-volume keywords with quality score drops
- Negative keyword suggestions
- Duplicate search terms
- Poorly performing Performance Max assets
- Landing pages with unsecured URLs
- Missing or limited ad extensions
- Irrelevant placements
- Bid adjustment suggestions
- Make better decisions
- Never miss an opportunity
The custom rule engine gives you full control
One-size PPC monitoring does not fit all accounts. With the custom rule engine, you can create custom alerts to monitor any condition you need. Combined with 100+ prebuilt alerts, it gives you the perfect balance between fast setup and control. Here are just a few of the rule engine’s options:
- Set custom alerts at the account or campaign group level
- Choose frequency and metrics
- Create email alerts and much more
- Stay in control
- No manual checks
- Do things your way
Adalysis offers more than
just
PPC monitoring
tools
Our award-winning platform helps you save time, drive performance and stay in control. Let's take a
closer look at the Performance Analyzer, which helps you to dig deeper into account changes:
Root cause analysis
This tool visualizes the relationships between your metrics. It helps you get to the root cause of performance changes fast.
Performance comparisons
Adalysis tracks all changes in your account. This means you can easily create performance comparisons to analyze the impact of any decision.

