Conrad Electronic saves time and ad spend

About Conrad Electronic

Conrad Electronic offers over 10 million electronics and technical products from around 6,000 brands. Founded over a century ago, they serve mainly B2B customers across Europe.

Industry

Electronics

Location

Germany, The Netherlands, and more

4 hours

Saved per week

Ad spend savings

Reinvested in growing campaigns

Brief

Conrad Electronic used to manage account hygiene with Google Ads scripts, spreadsheets, and many manual processes. This took a lot of time and effort. As a result, some tasks received less attention, slowing down the team’s ability to scale. They also didn’t find all issues quickly enough, further impacting their campaigns.

Discover how the Conrad team was able to reclaim their time with Adalysis and automate less fun, repetitive tasks.

Approach

Time savings with 24/7 PPC monitoring

With automated monitoring, the Conrad team now maintains account hygiene more efficiently. This means they can spend more time on extending and/or optimizing their setup, as well as other projects. The team gets automatic alerts about critical issues, which they can fix straight in the Adalysis interface. In their experience, it’s less hassle and more convenient to work this way.

The team can also spot anomalies faster. They often use the root cause analysis feature to look at issues in more depth.

Ad spend savings with extensive optimization tools

Conrad Electronic has also saved on ad spend for low-performing keywords. They find the search query analysis and n-gram insights user-friendly and efficient.

The team also appreciates that the user interface and workflow are very easy to use. No extensive training is needed. They always have a clear overview of the actual situation in their accounts. With extensive optimization tools at their fingertips, the team has been able to ditch the scripts and spreadsheets for good.

Impact