Guides
Expert PPC guides
from Adalysis
We're committed to helping your PPC team achieve smooth workflows and outstanding
results. To prove it, we've created four comprehensive PPC guides covering key topics that
every PPC specialist needs to know.
Guides
Resources – The Responsive Search Ads Handbook
Uncover the truths and myths about Ad Strength. Discover effective A/B testing strategies,
and more.
Read the guide and more.
Ultimate Quality Score Guide
Everything you ever wanted to know about Google Ads quality scores, including where to start and how to troubleshoot.
Read the guide Resources – Ad Testing Guide
Ad testing relies on math and creativity. This guide walks you the right metrics, data, and math, so you can identify winning ads confidently.
Read the guide The complete match type performance study: The best match types by bid method
Extensive Adalysis data shows how match types perform right now, broken down by bid strategy.
Read the guide Resources – Quality Score Algorithm
Our team reverse-engineered the formula Google uses to assign keyword quality scores.
Read the guide 
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