How is the visible quality
score calculated?
Our team reverse-engineered the Google Ads quality score factors and discovered the
formula Google uses to rate the keywords you use in your PPC campaigns.
The three quality score factors
- Expected click-through rate
- Ad relevance
- Landing page experience
The three quality score weights
The formula used to calculate the visible keyword quality score is based on these weightings of the above factors:
1 + Landing page experience points + Ad relevance points + Click through rate points
Quality score analysis and tools
We’ve built custom algorithms to automate your
quality score analysis process,
highlight issues
and historical trends, All to help you take
informed decisions about
optimization.
No credit card required
Quality score dashboard
The dashboard helps you to analyze quality score information and improve your account performances.
Quality score at all levels
See all your quality score data in one place. Our algorithms calculate impression-weighted quality scores at the account and ad group level, so you can see faster where your account needs improvements.
Quality score by metric
Compare quality scores to key metrics, to see where best to invest your time. You can also dig deeper into each quality score sub-factor.
Quality score tools
With a more detailed view of your quality score performance, you can improve your account faster.
Quality score priority
Get a personalized priority list, based on impression-weighted ad group scores, so that you can always focus on the important things first.
Quality score history
Track weekly changes and historical data to see the impact of your work. Clear visualizations and a full history let you plan your next campaign moves.
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