Search terms

Search term analysis in
minutes,
not hours

Spend less time analyzing and more time optimizing

Going through all the search terms in Google Ads is extremely time-consuming. Getting recommendations on keywords that can be added/removed without having to go through thousands of user search terms is a life-saver.

The optimization tools have fitted well into our SOPs. They have reduced the time needed for keyword mining, reviewing search query placement, and managing negative keywords, which significantly impact campaigns.

Staying on top of search terms is time-consuming. Our analytics surface the insights you need to optimize campaigns, all in one place. No spreadsheets. No manual reviews. From high-value terms to conflicts, everything you need is built in.

Adalysis is your PPC co-pilot, helping you automate and streamline your workflow. Find out how our extensive search term analytics can help you scale your PPC performance, not your workload.

Performance Max search terms insights

Performance Max search terms aren’t easy to access in Google Ads (and downloads only exist at the campaign level). However, reviewing PMax search terms is still valuable for optimizing search campaigns. Adalysis offers a unique approach based on monthly PMax search term reports. The platform will alert you to any search terms that:

Already exist as search keywords — cannibalizing your search campaign traffic
Are performing well and can be added as search keywords
Aren’t performing well and can be added as negative keywords

As with any other Adalysis alert, you can customize the alert settings  to your goals.

Duplicate search terms

Reviewing duplicate search terms gives you control over which keyword triggers an ad. Otherwise, you may have two more keywords competing against each other (keyword cannibalization). The Duplicate search terms tool means no more manual cross-group negatives.

See which keywords (from different ad groups) are competing for the same search term
Filter the duplicate sets by spend, impressions, or cannibalization rate
See where the search term performed best in terms of quality score, CTR, and conversion rate
Add the search term as a negative keyword in all other ad groups, except the winning one
Apply the duplicate search terms process across your account, based on set criteria
Add or remove keywords to existing ad groups in a few clicks

N-gram analysis

Going beyond basic search term analysis, the n-gram tool aggregates data across your entire account and shows patterns in your search terms. (Quick refresher: n-grams are one, two, or three-word phrases.)

For example, you may notice that many of your search terms contain the word “agency”. Adalysis flags this type of pattern automatically every day. You can see performance data, like conversions, for this group of search terms. You can then decide whether to add “agency” as a negative or optimize for this word. No spreadsheets or manual analysis needed.