Keywords

Keyword analysis tools
designed for scale

Spend less time analyzing and more time optimizing

Managing accounts in different languages poses interesting challenges. We have a variety of negative keyword lists that are shared at the MCC level. However, negative keywords in one account might perform well in other accounts.

Adalysis has significantly improved our workflow. The audits help identify issues in our Google Ads campaigns that we might have missed, such as underperforming keywords. Instead of manually checking each element, we now receive alerts that notify us of potential problems in real-time. This has saved a lot of time and allowed us to address issues before they impact campaign performance.

Keywords are the driving force behind search campaigns. They’re also behind countless hours spent analyzing Google Ads data. This is why PPC marketers are turning to automated solutions.

Adalysis is your PPC co-pilot, helping you automate and streamline your workflow. Our extensive keyword analysis tools are just one part of our platform. Find out how they can help you scale your PPC performance, not your workload.

Keyword mining

Plowing through search term reports manually is a time-drain. Instead, you can rely on Adalysis to alert you to candidate keywords and negatives based on your chosen criteria. Then add them easily from the dashboard, without switching screens.

Keyword example: filter for search terms with conversions that don’t already exist as keywords in your campaigns
Negatives example: filter for underperforming search terms that are wasting budget without conversions

Managing negative keywords

These tools help you slash the time for managing negatives:

See negative keyword conflicts that prevent your ads from showing on one screen. Then remove them in bulk
Get a quick overview of negatives at the account, campaign, ad group, and list level. Then organize your negatives at different levels for a cleaner setup

Duplicate keywords tool

Removing duplicate keywords gives you control over which ad group triggers an ad. Otherwise, the search engine will choose for you. The Duplicate keywords tool in Adalysis flags any duplicates in your campaign and lets you compare their performance. You can then pause the keywords in bulk, based on your chosen criteria. For example, you can pause duplicates with a lower CTR or quality score.

More keyword analysis tools from Adalysis

Change match types for hundreds of keywords.
Get ad group structure tips based on keyword performance. Then easily move keywords from one ad group to another — even to a brand-new ad group.
Organize ad groups for new campaigns with the Keyword Grouper.
Merge your keyword lists with the Keyword Mixer.